What Grammy Winners Can Teach You About Productivity & Success


The biggest names in music—or at least in popular music—descended on Los Angeles for the 2016 Grammys in February.

Whether you’re a fan of the Grammys or not, the awards ceremony provides a number of tips you can use to improve your approach to work and better serve your customers.

Here are three tips from the Grammys that can help you become more productive.

1. Build your brand and manage your audience.

Taylor Swift was a big winner at this year’s Grammys.

Since releasing her first album in 2006, the 26-year-old has carefully crafted her image and built sizeable followings on social media. Every day, Swift (or more realistically, her staff) connects with her millions of fans on various platforms: Facebook, Twitter, Instagram, what have you. (To be fair, the young diva definitely does interact directly with her fans on social media, at least sometimes.)

Swift is known for being approachable, intelligent and funny. She’s also known for being extremely thankful, expressing gratitude often.

After winning the Album of the Year award, Swift also offered an inspirational speech to her fans:

I want to say to all the young women out there: There are going to be people along the way who will try to undercut your success or take credit for your accomplishments or your fame. But if you just focus on the work and you don’t let those people sidetrack you, someday when you get where you’re going, you’ll look around and you will know that it was you and the people who love you who put you there. And that will be the greatest feeling in the world.

The takeaway? Differentiate yourself from your coworkers and competitors. If you’re a graphic designer who works on a team of graphic designers, work harder than everyone else. Your bosses will notice. And once you’ve built a steady following online, nurture your audience by interacting with them on a regular basis.

2. Be exclusive.

In 2014, Daft Punk’s Random Access Memories earned the Best Album of the Year award at the Grammys. The album marked the electronic duo’s first effort in eight years. (Even if you’re not much of a music fan, you’ve probably heard the album’s hit single “Get Lucky” at least a handful of times.)

Productivity isn’t about simply cranking out album after album or product after product. Daft Punk understands this perfectly, which is why the duo took the better half of a decade working on Random Access Memories.

In life, patience is a virtue, so they say. Patience can also pay off in your career, too. Let Daft Punk’s approach to Random Access Memories guide your work to an extent. Don’t rush to release the next product update or the next model until you’re absolutely certain it’s ready for the masses.

3. Roll with the punches.

Adele will turn only 28 this year, and she already has 10 Grammys. Toward the end of 2015, the English singer released her long anticipated album 25too late to be considered for the 2016 Grammys.

Still, Adele performed at the awards ceremony this year. Adele chose “All I Ask,” a hit from her latest album. Unfortunately, due to poor sound quality—Adele couldn’t hear too well and her microphone even cut out at one point—the singer delivered what was widely regarded to be a subpar performance.

She could have cut the song short when she figured out the sound was out of whack. But Adele powered through. After falling off the top spot of the Billboard charts, the singer’s 25 was back on top following her performance at the Grammys.

You’re bound to encounter a situation where you have to perform under suboptimal conditions. But like Adele, you need to keep chugging along and persevere. You never know what’s on the other side of the tunnel.

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